Analysis of Consumer Decision Making Process

Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase. Generally, decision making is the cognitive process of selecting a course of action from among multiple options. As a consumer, I find that the consumer decision making process is a great help in choosing for the right roduct which gives a consumer the greatest satisfaction. One of the latest scenarios where I applied this process into my product purchases was buying a beautiful, yet not too costly wedding gown, as I am getting married in the coming month. I went through five stages of the consumer decision making process in buying the perfect wedding gown as follows:- Problem recognition Information search Evaluation of alternatives Purchase / Decision making Post-purchase evaluation Problem recognition is the stage where the consumer is aware of a need or want. It occurs when the consumer realize a significant difference between his or her ctual state and desire state. My problem in this situation at this stage, is having to own a new wedding gown, because I am walking down the isle with my fianc © next month. This desire of something new leads to the triggering of the decision process. In addition to my problem, I do not have a very well-funded family, so I cannot afford expensive, luxurious designers wedding gown. Information search When a consumer discovers a problem or a need, he or she is likely to search for more information on how to solve it. The information search stage involves gathering nformation from various sources in order to make a better-informed decision, it helps clarifies the options open to the consumer which may involve internal search and external search. Internal search is not required in my situation, because I do not have any past experiences or feelings with wedding gown to recall to, as it is going to be my first time buying it. Since I have no prior experience with this high-involvement product, Ill have to use external search, that is, to engage in extensive search of the outside environment for helpful information on which to support a choice. IVe obtained information from various sources. First of all, I became more attentive towards commercial sources, such as, bridal gowns advertisements on the Moreover, I went to different bridal retailers to get help from the sales consultants and also to browse through the gowns myself. I even sought some information through internet source to see what the basic idea is I need to know about wedding gowns. Last but not least, I gained more information and opinions from my friends and family that are married, through word of mouth. Through gathering information, I learnt more about the brands that compete in the market and their features and characteristics. Evaluation of alternatives With the information search from the previous stage, it helps clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet those criteria and developing the consumer value perception At this stage, I have narrowed down the options available to me and I have to compare the ones that caught my attention based on the criteria that matters most. After browsing through so many types of brands of wedding gowns, there are two main ones that really meet up to my requirements or expectations, that is Vera Wangs wedding dresses collection and Mori Lees. However, I cannot possibly purchase both of the gowns, because I only need one. Therefore, I have listed down and established the criteria of these wedding gowns for evaluation, so that I can make the right choice. The table below shows the designs of both wedding gowns:- Brands I Vera Wang I Mori Lee I Color Since I have a fair skin tone, a lighter delicate hue of dress should suit me very well. I Ivory I White pastel I Fabric- I prefer much lighter and softer fabrics, as Im getting married during a hot season. I SilkThis light and floaty material is nown for its lustrous shine, which gives a lightweight look and feel. I Chiffon and Cr ©pe These two materials were used to produce the tulle gown in delicate sheets. It gives a soft flowing with a crinkled floral texture. I Length-full-length gowns are more suitable for my formal wedding. I Full-length I Full-length I Silhouette- This refers to the shape of the gown and how it hugs your body. I Mermaid shapelt is form fitting and slim, but the skirt flares out below the knee to show the perfect hourglass shape. I Full ball gownThis is the most traditional wedding dress silhouette. The bodice is fitted through the waist with full puffy skirt. I Train- The gown comes with a long train for people to carry when I walk. I It is detachable, so that it will not be stepped on or torn during the reception. I It is detachable, so that it will not be stepped on or torn during the reception. I Mood- Dresses are also categorized by moods. I RomanticThe dress is strapless and is usually complemented with a long train. I Traditional and romanticlt is described as a full gown with fluffy bottom and bares a heart-shaped neckline. I Pricing- The price of the dress. I Approximately RM13, 000 | Approximately RM9,OOO I Purchase / Decision Making After giving the criteria of both wedding gowns a thorough evaluation, I have come to a decision on which dress to purchase. I chose the second option, which is the Mori Lees full wedding ball gown, because the design, texture and color really meet up to my requirements. As I have mentioned before, I am not very well-funded, thus I cannot afford to pay requires me to pay only 20% of the original price. Vera Wangs do not provide rental services, thus this adds extra points up on why I prefer Mori Lees gown. To implement my purchasing decision, I have decided to rent the gown from Milan ridal studio, Penang. There are many sizes available there, where I can try them and loan from there easily. Furthermore, I do not need to own the wedding gown myself, because I wont be wearing it again after my wedding day, so renting the gown is the best option. I have paid for the loan fee using credit card two weeks before my wedding day, so I can get myself prepared with the wedding themes and set ups beforehand. Post-purchase evaluation Last but not least, we have come to the final stage, which is the post-purchase evaluation of the decision. It is very common for consumers to experience concerns fter making a product purchase. After buying a product, the consumer compares it with expectations and is either satisfied or dissatisfied. What I experienced after using the product was the performance of this product exceeds my expectations, causing what is known as positive disconfirmation. After wearing Mori Lees wedding ball gown on my special day, I felt completely satisfied and contented with the gown I chose. That wedding gown suited me perfectly well on that day; the floral texture on the skirt matches the wedding theme flawlessly and I felt really comfortable wearing it. The fabric of the gown did not cause me to feel hot or itchy at all, unlike some other gowns I have tried. Furthermore, I was really happy with the decision I made, that is to only rent the dress. It helped me saved a lot from my budget and I still get to flaunt that piece of beautiful gown during my wedding day at the same time. Conclusion In short, I find that the consumer decision making process is really helpful when it comes to choosing the right product to purchase. I think this process is more suitable to be used in high-involvement purchases, which include those involving high xpenditure or personal risk for example buying a house, a car or making investments, because the stages of the process really guides you to choose the best option, without having to feel guilty or regret after buying it. I will strongly recommend people whom I know to use this process when they are purchasing something important, because it lessens the risk of buying and increases post-purchase satisfaction to a consumer after going through the stages and choosing the right alternative.

Reflective Case Study on the Assessment and Evaluation of Secondary Essay

Reflective Case Study on the Assessment and Evaluation of Secondary Mathematics - Essay Example An evaluation refers to an intermittent process of gathering data and then analyzing it in such a way that the resulting information can be used to determine whether an individual is effectively carrying out planned objectives. Through evaluation, we will be able to anticipate results of a student's progress. On the other hand, assessment is the process of detailing knowledge, skills, attitudes and beliefs which, in turn, is often used in the educational context. I may consider that both of these techniques are the first steps in getting your child the assistance he needs to learn and develop in school. In accordance to this, a series of educational assessments carried out on children attending schools in England, Wales and Northern Ireland that follows the National Curriculum was made, called as National Curriculum Assessments. The exam-based assessments (National Curriculum Tests) are often referred to as SATs (Standard, or Statutory, Assessment Tests), which was their title when they were being developed in the 1990s. One of the subjects that were given importance is the secondary mathematics. I personally believe that there has never been a greater need to be mathematically literate but for those who comprehend mathematics, there are important enhanced opportunities and options that will open doors to dynamic futures. In the National Curriculum, schools are ensure... It is a flexible framework given to teachers by Government, so that all school children are taught in a way that is balanced and manageable, but stretching enough to challenge them and meet their diverse needs. The National Curriculum is prearranged into blocks of years called 'key stages'. I am about to examine key stage 3 and key stage 4 performance in Mathematics. Here is an example individual pupil profile of a student in key stage 3. *Important Note: A pupil's score is only an estimate of true ability as performance on any one occasion can be affected by a number of factors such as mood, illness, external distractions etc. Here are the results of last year's (2005) National Curriculum Test Scores in Mathematics. These tables show the percentage of year 9 pupils achieving each level nationally in 2005 Assessment Data The following can are some available assessment tests that can be used. The Basic Yellis Test, which has been in use since 1992, as a measure of developed abilities providing a fair baseline from which GCSE predictions and value-added scores can be generated, also helps in assessing the pupil's performance with regards to the curriculum. Their compulsory math section has been designed with an emphasis on measuring fluency and speed as well as numerical ability. One of their most efficient ways of collecting mathematical information is the use of constructed answers rather than just multiple choice questions. According to them, the Math score is an excellent predictor of later academic achievement. Another quick way of assessment is GOAL or Goal plc (Global Online Assessment for Learning) established to provide an innovative

How imagery is used in Emily Dickinson's Because I could not stop for Essay

How imagery is used in Emily Dickinson's Because I could not stop for death - Essay Example As one makes their way through the lines their emerges an imagery reflective of Dickinson’s Christian belief in the afterlife and a poignant picture of how she views death will come, where it will take her, and a hopeful projection of eternity. Dickinson often dealt with universal themes in her poetry, exploring events at times extremely personal and specific. Death is one of them. In it Dickinson, a Christian, uses the fine art of imagery to make the feared concept of death into something to be less feared and more something inevitable to contemplate as an expected and welcomed friend—a friend that guides us to the glorious afterlife. Because I could not stop for death, He kindly stopped for me. It is the non-threatening, positive image, if you will, reflecting the fact that the individual has little control over when death will come, but death, in its inevitable way, â€Å"stops,† interrupting it’s path, and takes the chosen one along with it to a better place. In addition to the use of the word â€Å"kindly,† she adds the image of Civility, a different image in that kindness requires empathy, where Civility requires a concerted effort to assuage a difficult situation in the interests of doing just that. We slowly drove-He knew no haste. Death, recognizing her reluctance and perhaps fear to accept her fate, did it’s best to civilly sooth the journey—turning an otherwise negative event into one at least palatable. The use of poignant images from life stir the heart, as Dickinson obviously intended. Who can not relate to thoughts upon death of their childhood, their schoolyard: Recess-in the Ring-We passed the Fields of Gazing Grain-We passed the Setting Sun- [itself obvious imagery used to convey life’s cycles from beginning to end, and the setting of life ebbing]. With the next line, she hardens the image of the sun with the use of words such as Dews drew quivering and chill as the impending reality of death and its finality nears.

Holes by Louis Sachar :: English Literature

Holes by Louis Sachar Summary I had just read a book called Holes by Louis Sachar, and was published by Dell Yearling in 1998. This story is about an innocent boy named Stanley Yelnats IV, whose name is very stand-out in his family, because every man in his family has this name except they are spelled differently from either frontward or backward. Stanley is a very quiet boy. Therefore, he has no friends in school and tends to be picked on because of his size all of the time. His family is very poor, and it is very reasonable to blame this cause on their great great grandfather. When Stanley’s great great grandfather was still living, he had stolen a pig from a Gypsy, and as the result she had pressed a curse on him and among his descendents. Stanley is a very bad luck kid. He was mistakenly convicted for stealing a pair of Clyde Livingston shoes. No one believes Stanley that those shoes were falling on top of him out of nowhere. As the result, the judge has given him two choices in which he’s either going to jail, or will be sent to a boy’s detention center, known as Camp Green Lake. Stanley, of course, decided his decision to Camp Green Lake, where he thought he would make some more new friends and get to do camping like other kids get to do. Stanley learns his vision at the lake was totally different when he finally arrived there. He found there is no lake, except it’s just a wide abandoned desert with bunch of holes everywhere. Mr. Sir, who’s a sunflower seeds addicted, gave Stanley an orange outfit just like the rest of the other boys are having. Stanley learns the life at the camp isn’t as simple as he thought it would be. In every early morning, all of the boys through out the whole camp would have to start digging holes that is must be 5 feet deep and 5 feet wide in the hot desert with only one canteen fills with water until the late evening. If any boy found anything interesting, he’s then must reporting it to Mr. Sir. Stanley makes a lot of new friends. Yet he’s only getting closer to one boy whose name is Zero. Zero is a very quiet person. He doesn’t talk much. He couldn’t read also. Therefore, Stanley has made an agreement with Zero in which he would teach Zero how to read, and Zero would dig holes for Stanley. Zero helps Stanley with the digging and whenever they are having free time Stanley would go on and teach Zero

Impact of Greek Mythology on Western Culture Essay

Greek mythology ‘s impact on modern societies cannot be understated. Modern language, industry, arts and culture all demonstrate the impact of Greek mythology in today ‘s world. For example, most people who have no formal knowledge of Greek mythology still know that Hercules was a strongman and that Venus (the Roman version of the Greek Aphrodite) is the goddess of love. The Impact of Greek Mythology on Language Very few people speak ancient Greek on a regular basis, but Greek mythology has shaped English and other languages on many levels. A â€Å"Herculean task, † for example, is one that requires great effort. This phrase comes from a myth about the Twelve Labors of Hercules. The drug morphine takes its name from the Greek God of Sleep, Morpheus. â€Å"Venereal disease † is a rather unflattering reference to Venus. The goddess of love fares better in the term â€Å"aphrodisiac â€Å", referring to any substance or circumstance that arouses sexual desire . To this day, an unpleasant woman may be called a â€Å"harpy † (a winged monster with a woman ‘s torso and a bird ‘s feet). Alternately, a handsome man is an â€Å"Adonis, † the mortal man so beautiful that Aphrodite herself fell in love with him. We call computer viruses â€Å"Trojans, † a rather unfair comparison with the Trojans, as we ‘re actually referring to the Greek-built Trojan horse, used by the Greeks to infiltrate Troy and end the Trojan War. The impact of Greek mythology on western culture and language isn ‘t confined to individual words. Many expressions, proverbs and clichs are direct references to ancient Greek myths. For example, the expressions â€Å"caught between a rock and a hard place † and â€Å"between the Devil and the deep blue sea † both come from tales about sailors being caught between the monsters Scylla and Charybdis of Greek mythology. Other common expressions that demonstrate Greek mytholog y ‘s impact on modern societies include: †¢ an Achilles heel (a single fatal vulnerability) †¢ having the Midas touch (everything turns to gold) †¢ lying in the arms of Morpheus (sleeping) †¢ opening Pandora ‘s Box (unlocking a world of trouble) †¢ rich as Croesus (Croesus was known for his wealth) †¢ the face that launched a thousand ships (a woman worth going to war for). Cultural Impact of Greek Mythology in the West Greek mythology ‘s impact on modern societies is often seen in the arts and popular culture. In the 1980s, the all-female rock band The Bangles had a top ten hit with the single Venus. Television shows and movies, such as Disney ‘s Hercules, have also reintroduced mythological figures to new generations, including characters such as Hades, the Lord of the Underworld. In fact, movies have been retelling versions of Hercule ‘s story since the 1950s. Some of the most famous works of art and literature demonstrate the impact of Greek mythology on western culture. Botticelli ‘s The Birth of Venus is one of the world ‘s most recognizable paintings. Operas often delve into Greek mythology, as well. Offenbach à ¢â‚¬Ëœs Orpheus in the Underworld is one of the most famous examples. Great writers such as Dante, Shakespeare and Milton make frequent references to Greek mythology, so much so that an understanding of Greek myths is necessary to truly appreciate their works. American writer Nathaniel Hawthorne ‘s Tanglewood Tales is a collection of rewritten Greek myths. Science and Greek Mythology Greek mythology ‘s impact on modern societies can be seen on any clear night. Many constellations are named after characters or monsters from Greek myths, including Cassiopeia, Andromeda, Hercules and Gemini. All of the planets and most of the moons in the solar system are also named after Greek mythological characters, although the planets have been given Roman versions of the Greek names. Even our Earth was named after a Greek myth: Another name for our planet is â€Å"Gaia, † the name of the Greek earth mother. Signs of Greek Mythology in Modern Societies The names of Greek mythology surround us today, sometimes in unusual places. Would Ajax, one of t he great Greek heroes of The Iliad, be happy knowing he ‘s the namesake for a popular cleaning product? Sometimes, references to Greek mythology are appropriate. The Aegis is the shield used by both Zeus and his daughter Athena. Today, the Aegis Group is an insurance company, and the U.S. navy uses Aegis cruisers. In both of these instances, the reference to Greek mythology is clearly valid in that the insurance company and Navy boats provide protection, just as the Greek shield. At other times, the connection between Greek mythology and modern products is more tongue-in-cheek. A popular brand of condoms is named â€Å"Trojan, † slyly alluding to the Trojan horse that allowed the Greeks to safely penetrate Troy ‘s defenses. Despite our sometimes questionable uses of Greek mythology in contemporary culture, its impact on modern societies cannot be understated. References to Greek myths abound. In fact, Greek myths even influence our maps. A collection of maps is an Atlas, named for the titan who held up the earth. And Europe, seat of so many societies influenced by Greek myths, is named for Europa, the maiden carried off by Zeus, who had disguised himself as a bull to trick her.

Developing A Lean Supply Chain Management Process Essay

3. When you have a complex supply chain, supplier evaluation and reduction is a great step that can be taken towards having a lean supply chain. Supplier evaluation and reduction is a continuous process within organizations and forms part of the pre-qualification step within the supply chain management process, although in many organizations it includes the participation and input of other departments and stakeholders. Most organizations experienced in collecting supplier evaluation information prefer doing so using five-step processes for determining which supplier to approve or reject. Their processes often take the form of either a questionnaire or interview, sometimes even a site visit with each supplier, and includes appraisals of various aspects of the supplier s business including capacity, financials, quality assurance, organizational structure and processes and performance. Based on the information obtained via the evaluation, a supplier is scored and either approved or not approved as one from whom to procure materials or services. In many organizations, there is an approved supplier list (ASL) to which a qualified supplier is then added. If rejected the supplier is generally not made available to the assessing company s procurement team. Once approved, a supplier may be reevaluated on a periodic, often annual, basis. The ongoing process is defined as supplier performance management. A lot of companies use a checklist system written by Ray Carter for DPSSShow MoreRelatedAgile and Lean Supply Chain Management1719 Words   |  7 PagesLeanness means developing a value stream to eliminate all waste, including time, and to ensure a level schedule. Agility means using market knowledge and a virtual corporation to exploit profitable opportunities in a volatile marketplace. 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There are many rules around the world. For instance,...

There are many rules around the world. For instance, children under the age of 20 cannot drink alcohol and smoke cigarettes in Japan. When it comes to driving, children are forbidden to drive a car. These actions forbid children under the law. Young people are not allowed to behave like adults because children’ s brains have not yet developed enough compared to adults. How about the restriction of entertainment, such as movies. In Japan, children under the age of 18 are prohibited from watching pornographic films and violence films at a movie theater because it is considered that watching these images influences childrens brains. However, the situation of violent video games are completely different because the age does not matter at all.†¦show more content†¦Based on these factors, there should be a law prohibiting children under the age of 18 from playing violent video games. Children are addicted to violent video games, and children play them all the time, so it will have a great influence on their health. Unlike other usual games, violent video games have some unique characteristics. First, there is the excitement. Children always have to obey their parents;for example, parents tell them how long they study and when they go to bed. However, once children start playing games, they can take control of everything in the game. As a result, they can decide where to go and how many enemies they want to kill. Unlike R rated-films, children actually take on a main character in a game, not just watching movies,so the unrealistic ability to control the game world makes children get excited. In addition to this characteristic, most of all violent video games have no ends. The most addicted games have no exact goals in games, this makes children play them eternally. 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